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Dive into the world of JellyFish Lighting with our comprehensive learning hub. Here, you'll find all you'll need to deepen your understanding of our products and general branding guidelines so you can be empowered to share the brilliance of JellyFish Lighting with confidence.
Lighting Solutions
Track lights
Accent Lighting
JellyFish Lighting makes it easy to highlight specific features on your home like peaks or columns, or simply eliminate nighttime darkness.
Holiday Lighting
Permanent outdoor Christmas lights not only provide enduring festive charm but offer a convenient and time-saving lighting solution.
Security Lighting
Light cannot keep a burglar from breaking into your home, but make it easier to spot suspicious activity or deter intruders in the first place.
Gameday Lighting
Match your lights to your favorite teams' colors to show your team spirit. Make a custom schedule to sync your lights up to gameday.
OUTDOOR COLLECTION
Branding & Messaging
Overview
JellyFish Lighting stands as the leader in outdoor lighting, committed to enhancing significant spaces and moments with our lighting solutions. We strive to deliver products that illuminate, innovate, and inspire, transforming ordinary spaces into settings of beauty and warmth for life's cherished moments.
Brand Voice & Fundamentals
Brand Personality
We are innovative, reliable, honest, and accessible. Our products lead in lighting technology, are built to last, embody transparency, and aim to make brighter living available to everyone.
Language & Vocabulary
We use straightforward, direct language that reflects our dedication to accessibility and innovation. We focus on our core values of durability, honesty, and effortless innovation in all our communications, avoiding jargon to maintain inclusivity.
Core attributes
Core Attributes
Reliable
The products are designed with longevity in mind, ensuring consistent and dependable illumination.
Innovative
JellyFish Lighting stands at the forefront of lighting technology, continuously introducing new solutions to enhance homes and lives with brightness.
Accessible
Believing that everyone deserves to live a brighter life, JellyFish Lighting makes its products easy to use and enjoy for all.
Honest
Integrity and transparency are the hallmarks of all interactions, reflecting a commitment to straightforwardness and trustworthiness.
Personality Traits
Forward Thinking
Always looking ahead to the next innovation in lighting technology, aiming to bring the future of lighting into today's homes.
Dependable
Customers can count on the quality, durability, and performance of JellyFish Lighting products in all conditions.
Transparent
There's a clear, open communication style that builds trust with customers, ensuring they have all the information they need without hidden agendas.
Inclusive
With products designed for ease of use, JellyFish Lighting ensures that everyone can enhance their living spaces, regardless of technical skill.